Russell Peter

Russell Peter is a real estate leader and Co-Founder of Crayons^CRM, bringing over 25 years of frontline industry experience into the next generation of property technology. As Principal of Pure Real Estate Group, Russell built and scaled a high-performing agency grounded in strong systems, disciplined execution and long-term client relationships.

Having navigated multiple market cycles, Russell developed a deep understanding of what agencies truly need — not just more tools, but smarter infrastructure. His experience across property management, sales, compliance and team leadership now directly informs the development of Crayons^CRM.

At Crayons^CRM, Russell channels his operational insight into building technology that solves real problems for real agencies. His focus is simple: remove friction, increase predictability, and give business owners the clarity and control required to scale sustainably.   Russell’s strength lies in combining practical industry knowledge with strategic vision — ensuring Crayons^CRM is not just innovative, but grounded in the realities of modern real estate.