Leverage for BDMs. Efficiency for PMs.
CrayonsCRM gives BDMs an edge, and PMs clarity — by design. Stop the noise. Structure the growth. Scale the rent roll.
"Know who to call. Know what to say. Know why they'll listen."
Most agencies have a BDM. Few have a system.
Without structure, BDM activity becomes reactive — cold calls without context, follow-ups that fall through the cracks, and no clear picture of pipeline health. Growth stalls not from lack of effort, but lack of a system.
Run your portfolio efficiently — and free up the capacity to grow your rent roll.
What Leads & BDM Management includes
Automate the repetitive. Escalate the important. Every capability below is designed to give your BDM a structural edge.
Lead Intelligence & Targeting
Know who to call, why they'll care, and what to say. Structured property owner data and contextual insights that make every BDM conversation count.
Learn more →BDM Activity Tracking
Give your BDM a structured system for logging calls, recording outcomes, and tracking where every prospect is in the pipeline. Consistency that compounds.
Learn more →Automated Follow-Up Sequences
Automate the repetitive. Escalate the important. Set follow-up cadences that keep warm leads engaged without your BDM manually chasing every contact.
Learn more →Rent Roll Growth Pipeline
A visual pipeline that shows exactly where new managements are being won — and where deals are stalling.
Learn more →See Leads & BDM in action
A few of the tools at work — sanitised, with fixture data.
Know who to call.
Know what to say.
Know why they'll listen.
- Off-market 2 yrs
- Privately managed
- Rent ~8% below market
- Owns 3 properties
Mention the recent Red Hill rent growth and your fixed-fee management — they've self-managed since 2022.
Illustrative — who to call, why they'll care, and what to say. Built from public + portfolio signals.
Set the cadence once; the follow-ups run themselves.
Illustrative — set the cadence once; CrayonsCRM runs the follow-ups and stops when they reply.
Every call, appraisal and follow-up — logged.
- Appraisal booked 23 Enoggera Tce, Red Hill 2h ago
- Call logged M. Calabrese 3h ago
- Email opened D. Nguyen 5h ago
- Note added 7 Baldry St, Brighton yesterday
Illustrative — every call, appraisal and follow-up logged automatically, so nothing slips.
Prospects to won managements — and the rent roll you’ve added.
- M. Calabrese Appraised
- D. Nguyen Proposal
- S. Patel Contacted
Illustrative — prospects to won managements, with the rent roll you've added this quarter.
How it works alongside Rental & Leasing Management
CrayonsCRM is built as a unified platform. Leads & BDM Management finds new managements and nurtures landlord relationships; the Rental & Leasing tools keep your existing portfolio informed, inspected, and running smoothly.
Grow your rent roll with structured, scalable prospecting.
Automate the repetitive.
Escalate the important.
Ready to scale your rent roll? Book a 15-minute walkthrough and see how CrayonsCRM's BDM tools help your team win more managements — without adding more headcount.