Leverage for BDMs. Efficiency for PMs.
CrayonsCRM gives BDMs an edge, and PMs clarity — by design. Stop the noise. Structure the growth. Scale the rent roll.
Coming soon. Leads & BDM Management isn't available yet. This page previews what's planned — register your interest and we'll let you know when it's ready.
"Know who to call. Know what to say. Know why they'll listen."
Most agencies have a BDM. Few have a system.
Without structure, BDM activity becomes reactive — cold calls without context, follow-ups that fall through the cracks, and no clear picture of pipeline health. Growth stalls not from lack of effort, but lack of a system.
Run your portfolio efficiently — and free up the capacity to grow your rent roll.
What Leads & BDM Management will include
Automate the repetitive. Escalate the important. Here's what's planned to give your BDM a structural edge.
Lead Intelligence & Targeting
Know who to call, why they'll care, and what to say. Structured property owner data and contextual insights that make every BDM conversation count.
Learn more →BDM Activity Tracking
Give your BDM a structured system for logging calls, recording outcomes, and tracking where every prospect is in the pipeline. Consistency that compounds.
Learn more →Automated Follow-Up Sequences
Automate the repetitive. Escalate the important. Set follow-up cadences that keep warm leads engaged without your BDM manually chasing every contact.
Learn more →Rent Roll Growth Pipeline
A visual pipeline that shows exactly where new managements are being won — and where deals are stalling.
Learn more →A preview of Leads & BDM
An early look at what's planned — illustrative, with fixture data.
Know who to call.
Know what to say.
Know why they'll listen.
- Off-market 2 yrs
- Privately managed
- Rent ~8% below market
- Owns 3 properties
Mention the recent Red Hill rent growth and your fixed-fee management — they've self-managed since 2022.
Illustrative — who to call, why they'll care, and what to say. Built from public + portfolio signals.
Set the cadence once; the follow-ups run themselves.
Illustrative — set the cadence once; CrayonsCRM runs the follow-ups and stops when they reply.
Every call, appraisal and follow-up — logged.
- Appraisal booked 23 Enoggera Tce, Red Hill 2h ago
- Call logged M. Calabrese 3h ago
- Email opened D. Nguyen 5h ago
- Note added 7 Baldry St, Brighton yesterday
Illustrative — every call, appraisal and follow-up logged automatically, so nothing slips.
Prospects to won managements — and the rent roll you’ve added.
- M. Calabrese Appraised
- D. Nguyen Proposal
- S. Patel Contacted
Illustrative — prospects to won managements, with the rent roll you've added this quarter.
How it will work alongside Rental & Leasing Management
CrayonsCRM is built as a unified platform. When it launches, Leads & BDM Management will focus on finding new managements and nurturing landlord relationships, while the Rental & Leasing tools keep your existing portfolio informed, inspected and running smoothly.
Grow your rent roll with structured, scalable prospecting.
Automate the repetitive.
Escalate the important.
Leads & BDM is coming soon. Register your interest and we'll let you know when it's ready.