Lead Intelligence & Targeting
Know who to call, why they'll care, and what to say. Structured property owner data and contextual insights that make every BDM conversation count.
Your BDM walks into every call prepared — knowing who to contact, why they'll care, and exactly what to say.
Structured Property Owner Data
Access organised, actionable data on property owners in your target territory. Know who owns investment properties, where they’re located, and which ones are most likely to be open to switching management agencies.
Contextual Insights Before Every Call
Your BDM walks into every conversation with context — property history, estimated rental yield, current management status, and relevant talking points. No more cold calls. Every outreach is informed and purposeful.
Know Who to Call and Why
Prioritise your prospecting list based on signals that actually matter. Focus your BDM's time on the highest-value opportunities — not just the next name on a spreadsheet.
Territory-Based Targeting
Define and manage your BDM's prospecting territory with precision. Assign suburbs, filter by property type, and ensure outreach efforts are focused where growth potential is greatest.
Conversation-Ready Intelligence
Give your BDM the confidence that comes from preparation. Walk into every landlord conversation knowing what to say, why it matters to them, and how your agency can deliver better outcomes than their current manager.
See it in action
A sanitised look at Lead Intelligence & Targeting inside CrayonsCRM.
- Off-market 2 yrs
- Privately managed
- Rent ~8% below market
- Owns 3 properties
Mention the recent Red Hill rent growth and your fixed-fee management — they've self-managed since 2022.
Illustrative — who to call, why they'll care, and what to say. Built from public + portfolio signals.
Automate the repetitive.
Escalate the important.
Run your portfolio and grow your rent roll. Book a 15-minute CrayonsCRM walkthrough and see both products in action.