Every buyer followed up. Every offer tracked.
Sales Management brings CrayonsCRM to property sales — buyer enquiries, open homes, follow-up calls, online offers and vendor reports, in one place. Now in early access with selected agencies.
"The sale is won in the follow-up."
Most agents have buyers. Few have a follow-up system.
After a busy open home, the follow-up lives in a notebook, a phone and memory. Buyers who asked for the contract wait. Finance-approved buyers go cold. Offers arrive by text, email and voicemail. And vendors ring to ask how the campaign is going.
Four tools. One platform. Built so every buyer, offer and vendor update is accounted for.
What Sales Management includes
Four tools built around the listing agent — from the first enquiry to the offer on the table.
Buyer Follow-ups
After every open home, a ready-made call list: who to call, why, what they've already told you, and one-tap outcomes.
Learn more →Online Offers & Documents
Buyers download the contract and make an offer from their own page. Every download is recorded; every offer reaches the listing agent at once.
Learn more →AI Buyer Assistant
Sally answers buyers on your listing pages and by text, around the clock — and only ever repeats your advertised price, exactly.
Learn more →Vendor Campaign Reports
A private link for every vendor showing open homes, attendance and buyer feedback — sent automatically after each open home.
Learn more →See Sales Management in action
A few of the tools at work — sanitised, with fixture data.
Walk out of every open home with the calls already lined up.
- Jordan M. Finance approvedFirst home
Ask: What did you think of the home?
Called (selected) No answer Left message - Priya S. InvestmentThinks $1.1m–$1.15m
Ask: Are you thinking of making an offer?
Called No answer Left message - Tom & Lucy R. Buy and sellAppraisal lead
Ask: What do you think it's worth?
Called No answer Left message - Wei Z. Monitoring the market
Ask: Where are you at with your plans?
Called No answer Left message - +1 more to call
Illustrative — after every open home, a ready-made call list: who to call, why, and what they've already told you.
Every offer and every contract download, in one place.
- Conditions
- Subject to finance, 21 days
- Solicitor
- Provided
- Buyers
- 2
- Presented
- Accepted
- Declined
- Withdrawn
- Lapsed
Buyer confirmed: an expression of what they’re willing to offer — the seller is under no obligation to accept.
Documents
- Contract of sale 14 downloads
- Building & pest report 9 downloads
Recent downloads
- Jordan M. · Contract of sale 10:42am
- Priya S. · Building & pest 9:15am
- Wei Z. · Contract of sale Yesterday
Illustrative — buyers make offers and download documents from their own page; every offer reaches the listing agent straight away.
Sally answers buyers — and never makes up a price.
Answers from the listing and public map data. Not guaranteed — please check at the open home or with the agent.
Sally repeats only the advertised price, word for word, and shares the documents you've uploaded. Illustrative demo.
Vendors see their campaign without picking up the phone.
What buyers thought
- “Loved the light through the kitchen.”
- “Backyard is smaller than we hoped.”
- “Great street — keen to see it again.”
Campaign timeline
- Mon 5 Oct Listed
- Sat 10 Oct Open home
- Wed 14 Oct Open home
- Sat 17 Oct Open home
- Sat 17 Oct Latest report sent to vendor
Illustrative — sent to the vendor after every open home. Shows campaign activity, not offers or price.
Built on the CrayonsCRM platform
Sales runs on the same engine as Rental & Leasing, so the everyday work of a campaign is already covered.
- Sale enquiries from REA and Domain, captured automatically.
- Repeat enquiries merged into one buyer, with the source shown on every buyer.
- Sale listings, photos and advertised price imported from REA.
- QR open-home sign-in, walk-ins, reminders and running-late notices.
- The Open Home Planner — route, timings and run sheet for the day.
- 13 automated buyer and vendor messages — each on or off, by text or email.
- Buyers told when a listing they enquired on gets a new open home or a price change.
- One inbox for buyer texts, emails and chat; sales emails sent as the listing agent.
- Bulk send to buyers, from your sales templates.
- Sales reports — overview, listings, surveys and offers.
Sales Management questions
Is Sales Management available now?
Sales Management is in early access with selected agencies. Enquire and we'll talk you through it.
How does the AI assistant handle price questions?
Sally only repeats the advertised price on the listing, exactly as written — such as “Offers over”, “Auction” or “Contact Agent”. She never sees the hidden REA search price, and every reply is checked so any price or value that isn't on your listing is removed. Questions about what a property will sell for go to the agent. Your agency remains responsible for meeting your state's price-quoting rules.
Is the buyer assistant the same as Sophie?
No. Sophie is the leasing chatbot. Buyers talk to a separate sales assistant, called Sally by default and renamable to suit your agency.
Does it work alongside Rental & Leasing?
Yes. Sales and Rental & Leasing run on the same platform. Someone who is both a tenant and a buyer is kept as two linked records, so each team sees the right history.
How much does Sales Management cost?
Pricing for Sales Management is set with each agency during early access. Enquire and we'll talk you through it.
Part of one platform
Sales Management sits alongside Rental & Leasing on one platform, with Leads & BDM coming next.
Automate the repetitive.
Escalate the important.
Sales Management is in early access with selected agencies. Book a 15-minute walkthrough to see buyer follow-ups, online offers and vendor reports in action.